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Lifewords

Lifewords (formerly Scripture Gift Mission) has engaged Oasis Media’s support during pivotal points in its history.

PR and marketing

We have communicated their rebranding to specialist media outlets, organised a launch event and hosted a lobbying evening at the House of Commons. To find out more about the things we have achieved together please download the Lifewords case study.

“Oasis Media were absolutely invaluable to us as they guided us through the campaign, came up with creative (but workable) ideas and celebrity support, and allowed us to achieve about ten times what we would have done on our own! Danielle Welch, Head of Development, Lifewords

 

 

 

Lifewords case study

Download a PDF case study PDF Icon

When the international Bible agency Scripture Gift Mission (SGM) rebranded as Lifewords, Oasis Media was chosen to communicate this to selected Christian media, ensuring that the rebrand was presented as a 21st century expression of the original SGM vision to make the Bible accessible to all. This was done via briefings with selected editors, a press release giving details of flagship projects which embodied the Lifewords’ vision and a booklet for asylum seekers in the UK published in Albanian, Farsi, Turkish and Somali. The booklet encouraged asylum seekers to take about their experiences, integrated with stories about Jesus. Oasis Media was hired to promote one of Lifewords' first key supporter events, a special presentation evening in November 2005 at St James' Crypt, central London, entitled ‘The Bible: more than words’. Prior to its Lifewords rebrand, Oasis Media also helped to launch ‘Pavement Project’, a unique Scripture Gift Mission (SGM) resource designed to equip and support trained individuals working with street children around the world, using Bible stories to help bring them hope and a sense of self-worth. Written in seven languages and designed in an easily-portable format, the Pavement Project was launched following testing in Brazil, Philippines, South Africa and India. We arranged a networking event at the House of Commons to which both media and key SGM supporters were invited. We secured celebrity endorsements, wrote and distributed a press release which generated pleasing media coverage. We also promoted a Pavement Project schools’ pack and an art competition encouraging schoolchildren to draw pictures relevant to what they had learned about street children in other countries -- the winners had their photos taken at the House of Commons launch event with Blue Peter present Simon Thomas. “Oasis Media were absolutely invaluable to us as they guided us through the campaign, came up with creative (but workable) ideas and celebrity support, and allowed us to achieve about ten times what we would have done on our own! We were really pleased with the press coverage they delivered for us during the campaign; but we're even more thrilled with the longer-term contacts, direction, and higher profile for our work that we have gained as a result. We will continue to value their professionalism, their ability to deliver, and their genuine enthusiasm for working with causes such as ours". Danielle Welch, Head of Development, Lifewords